Young lovers of global family entertainment channel, Nickelodeon now have an opportunity to learn about financial literacy from world-famous Nickelodeon animated pre-school heroine and cartoon character, “Dora the Explorer” is storming Nigeria for the very first time to encourage financial responsibility from an early age.
With a groundbreaking strategic partnership with Access Bank Plc, both brands aim at redefining the retail banking space for children in Nigeria with the launch of a bespoke account for young savers. The launch of the Access Bank “Early Savers Account” is a custom-made banking product for Nigerian parents and children.
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| Obinna Nwosu, Retail Banking, Acess Bank, Cynthia Mbanefo, Alex Okosi, VP, MTV Network |
To engage and involve young savers, and to drive the adoption of the Early Savers Account by Nigerian children and their parents, Nickelodeon and Access Bank is bringing Dora the Explorer and her best friend Boots to Nigeria in September 2011 for “Dora’s Birthday Fiesta”. Dora, seen in Nigeria on DStv Channel 305 and some local channels will be holding her first ever public performance, featuring well-known nursery rhymes, at the Federal Palace Hotel, Lagos on Friday 23 and Saturday 24 September 2011.
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