HENNESSY ARTISTRY ENTERS YEAR FIVE

No stranger to the crowds that flock to intimate music venues around the world, Hennessy Artistry is a premium innovation that celebratesthe ‘art of blending’ by bringing together different music genres and the cool, luxury life style associated with the Hennessy brand.

After a successful edition last year, the organizers of Hennessy Artistry are already putting finishing touches to this year’s edition to make it ‘bigger and better’. We’re told some high profile names in the music industry have already been shortlisted for Hennessy Artistry 2011 and that grand VIP events characteristic of the exciting annual project are already in the works.

According to Tokini Peterside, the Communication Manager of Hennessy in Nigeria “this year’s Hennessy Artistry is going to surpass the previous years. We’re working with some of the best urban music artistes in Nigeria today, and we will announce soon officially, who these artistes will be.”

Last year Hennessy Artistry was tagged the ‘Like a Bottle’ experience, and was a three-part collaboration project featuring Nneka, M.I, Bez,Ice Prince and Shina Peters. The diverse group of Nigerian musicians came together to compose, record and perform a song titled ‘Like aBottle’ which was produced by Kas. The artistes also partook in a music video and headlined a Grand Finale concert at the GET Arena in Lagos.